Right. During an interview with MIT's Technology Review, FarmVille creator Zynga's CEO Mark Pincus said, "I don't like it when I find out that people are averaging long session times in any of our games. All of the newer games that we bring out are trying to reduce those session times. Because one of the biggest reasons people don't play games is they say that they don't have the time."
According to Technology Review, this comment was made before the CityVille maker agreed to a quiet period prior to its upcoming initial public offering (IPO). The butt of that quote may be true, but Pincus's words strike us as odd. They're especially odd considering the not-so-tiny 5 percent of paying players--about 54 million people--is likely the crop of players that spend the most time in games like Adventure World and CastleVille.
Technology Review says that the burst-style gameplay of its games can spur players to eventually pay up, quoting one player in particular that plays up to four hours daily in short 15-minute spurts. "You start spending time playing a game, and you find that you care about it for any host of reasons, if we [design] it well," Pincus told Technology Review, "and at some point you may see that by spending some money you can save yourself a bunch of time [or] get something that has status or changes your friends' view of you."
Sure, these in-game boosts can save players time, but they can also serve to keep players in-game for longer. The more virtual items bought outright, the less energy spent on procuring them, and thus more time spent doing other things in the game. This writer is willing to bet that the average whale, a casino term used to describe social gamers that spend large amounts of money, spends way more time than the average player that throws up maybe a few bucks a week. And we're sure Zynga likes them just teeny, tiny bit more.
Would you consider yourself a "whale" or know someone that might be a whale? How much time do you or they spend playing Facebook games daily?
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Showing posts with label social games. Show all posts
Showing posts with label social games. Show all posts
Thursday, December 15, 2011
Finally, all future Facebook privacy changes will be opt-in, not opt-out
Facebook games and privacy have been something of, well, we'll just say it: a pain in the ass more times than not. Even as recently as this summer, changes to the games platform had players scrambling to protect their privacy. And while we almost always find workarounds, it simply shouldn't have to be that way. Facebook CEO Mark Zuckerberg finally (if reluctantly) agrees with that.
From this day forward, all changes to Facebook that might affect users' privacy will be opt-in, meaning users will have to agree to the change before it can take place within their profile or an app. According to a statement made by the US Federal Trade Commission, Facebook is "required to obtain consumers' affirmative express consent before enacting changes that override their privacy preferences."
This settlement is the result of charges issued against Facebook by the FTC that the company "deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowing it to be shared and made public." Now, the company must be audited by third-party privacy firms every two years to ensure that Facebook holds a privacy program that meets the FTC's order.
Of course, this means that it will be much more difficult for Facebook to push changes like, say, the Facebook Games Ticker, which blasts in-game activities without the player so much as clicking a "Share" button. Sure, this likely means that no future Facebook change will ever reach 100 percent of its users. But we also don't like it when everyone and their mother knows exactly when we log into CastleVille every day.
[Via TechCrunch]
Are you behind these changes to Facebook? Have you ever been a victim to Facebook's changes to your privacy when it comes to gaming?
From this day forward, all changes to Facebook that might affect users' privacy will be opt-in, meaning users will have to agree to the change before it can take place within their profile or an app. According to a statement made by the US Federal Trade Commission, Facebook is "required to obtain consumers' affirmative express consent before enacting changes that override their privacy preferences."
This settlement is the result of charges issued against Facebook by the FTC that the company "deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowing it to be shared and made public." Now, the company must be audited by third-party privacy firms every two years to ensure that Facebook holds a privacy program that meets the FTC's order.
Of course, this means that it will be much more difficult for Facebook to push changes like, say, the Facebook Games Ticker, which blasts in-game activities without the player so much as clicking a "Share" button. Sure, this likely means that no future Facebook change will ever reach 100 percent of its users. But we also don't like it when everyone and their mother knows exactly when we log into CastleVille every day.
[Via TechCrunch]
Are you behind these changes to Facebook? Have you ever been a victim to Facebook's changes to your privacy when it comes to gaming?
Monday, October 10, 2011
Baseball Superstars: The League goes for a grand slam on Facebook
Just in time for the playoff season in the states (Philadelphia NL East Champs! ... sorry), Gamevil has released its very own baseball simulator on Facebook, Baseball Superstars: The League. The Korean and Los Angeles-based developer best known for the Zenonia series of RPGs (role-playing games) on the iPhone released this social version of its hit baseball sims on iOS.
Of course, EA Sports and Playfish have already staked their claim to the sub genre on Facebook with World Series Superstars, but already Gamevil has one thing going for it: global multiplayer. That's right, once you choose your team's name, logo and specialty between Power, Accuracy and Speed, you can jump into games immediately with anyone playing the game.
While you will certainly need Facebook friends to play in Exhibition games, those looking for a fast and easy Quick Play game, the world's digital baseball managers await you. There's also a Home Run Derby mode as well as full-blown tournaments, which are coming soon. And the gameplay is surprisingly interactive, having players actually swing at pitches with clicks.
Baseball Superstars Logo
Baseball Superstars features a full-blown pitching system as well, in which players select from a variety of pitches and choose exactly where they land in or around the strike zone. There are also a number of commands you can give to base runners to attempt to steal bases. All in all, this looks like an impressively full-featured baseball game on Facebook at launch.
While much of the game has players tweaking their stadiums like most sports games on Facebook, it's the actually Quick Plays and Exhibition games that are the meat and potatoes of Baseball Superstars, and what could make this game a competitor to existing social sports games. "It builds upon our years of strategic advances in the global games market, and shows that we can adapt and offer a unique yet competitive social games experience," VP and head of Gamevil USA Kyu Lee said in a release.
Baseball Superstars gameplay
Baseball Superstars is just Gamevil's second release on Facebook after Train City, which didn't do so hot, according to AppData. Considering the hype train that is US baseball in September and October, baseball fans (the closet Facebook game-loving ones, at least) are going to be on the hunt for a new experience on Facebook.
And it looks like Gamevil will be there to meet them with a Facebook game that actually focuses on, you know, the baseball? Hey, the second time can still be a charm, too, right?
Click here to play Baseball Superstars: The League on Facebook Now >
Have you tried this new baseball Facebook game yet? What do you think of Gamevil's second entry into the Facebook game space, and what about their existing iOS games? Sound off in the comments. Add Comment
Of course, EA Sports and Playfish have already staked their claim to the sub genre on Facebook with World Series Superstars, but already Gamevil has one thing going for it: global multiplayer. That's right, once you choose your team's name, logo and specialty between Power, Accuracy and Speed, you can jump into games immediately with anyone playing the game.
While you will certainly need Facebook friends to play in Exhibition games, those looking for a fast and easy Quick Play game, the world's digital baseball managers await you. There's also a Home Run Derby mode as well as full-blown tournaments, which are coming soon. And the gameplay is surprisingly interactive, having players actually swing at pitches with clicks.
Baseball Superstars Logo
Baseball Superstars features a full-blown pitching system as well, in which players select from a variety of pitches and choose exactly where they land in or around the strike zone. There are also a number of commands you can give to base runners to attempt to steal bases. All in all, this looks like an impressively full-featured baseball game on Facebook at launch.
While much of the game has players tweaking their stadiums like most sports games on Facebook, it's the actually Quick Plays and Exhibition games that are the meat and potatoes of Baseball Superstars, and what could make this game a competitor to existing social sports games. "It builds upon our years of strategic advances in the global games market, and shows that we can adapt and offer a unique yet competitive social games experience," VP and head of Gamevil USA Kyu Lee said in a release.
Baseball Superstars gameplay
Baseball Superstars is just Gamevil's second release on Facebook after Train City, which didn't do so hot, according to AppData. Considering the hype train that is US baseball in September and October, baseball fans (the closet Facebook game-loving ones, at least) are going to be on the hunt for a new experience on Facebook.
And it looks like Gamevil will be there to meet them with a Facebook game that actually focuses on, you know, the baseball? Hey, the second time can still be a charm, too, right?
Click here to play Baseball Superstars: The League on Facebook Now >
Have you tried this new baseball Facebook game yet? What do you think of Gamevil's second entry into the Facebook game space, and what about their existing iOS games? Sound off in the comments. Add Comment
Sunday, October 2, 2011
Half of all U.S. social gamers own a game console, RockYou study says
As if we already didn't know: Some social gamers are more "hardcore" than we thought. But the next study released that attempts to drive this point home is courtesy of Zoo World creator RockYou and conducted by Interpret, a media research firm. Titled the "Social Gamer Thought Leadership Research Study," it finds that 50 percent of U.S. social gamers own a traditional gaming console.
The study, which polled over 2,00 social game fans living in the U.S. aged 18 and older with a 60-40 women to men split, also found that social gamers are more "sophisticated." To back up the claim, the study reports a quarter of social gamers prefer games with quests, and that 22 percent admit that score-sharing drives their urge to play more. Oh, and these players also spend quite a bit of time with the games.
Of the over 2,000 people polled, RockYou and Interpret found that the average social gamer spends an average of 9.5 hours playing out of the 13 average hours they spend on networks like Facebook. The average social game player, according to the study, has just over 16 real-life frieds playing these games with them and has made 20 new friends through social games. Of course, the study doesn't get into how deep said friendships are, but how could you?
The study also reports that 42 percent of social gamers would play a social game more, if offered real world rewards like coupons or gift cards. (But isn't the idea to get them to pay up?) It was just recently that Raptr discovered that a number of Zynga fans may be Halo and Grand Theft Auto fans, too. And before that, Kabam found in its own study that the hardcore crowd on Facebook is growing.
What should you take away from this influx of studies and reports? Regardless of whether you still dig tending to virtual crops or running a shanty town, many developers--even the "casual" ones--seem all but done with your farms and cities of yore.
What do you think of the numerous reports on the growing hardcore crowd in social games? How do you think this will change the industry in the long run? Sound off in the comments. Add Comment
The study, which polled over 2,00 social game fans living in the U.S. aged 18 and older with a 60-40 women to men split, also found that social gamers are more "sophisticated." To back up the claim, the study reports a quarter of social gamers prefer games with quests, and that 22 percent admit that score-sharing drives their urge to play more. Oh, and these players also spend quite a bit of time with the games.
Of the over 2,000 people polled, RockYou and Interpret found that the average social gamer spends an average of 9.5 hours playing out of the 13 average hours they spend on networks like Facebook. The average social game player, according to the study, has just over 16 real-life frieds playing these games with them and has made 20 new friends through social games. Of course, the study doesn't get into how deep said friendships are, but how could you?
The study also reports that 42 percent of social gamers would play a social game more, if offered real world rewards like coupons or gift cards. (But isn't the idea to get them to pay up?) It was just recently that Raptr discovered that a number of Zynga fans may be Halo and Grand Theft Auto fans, too. And before that, Kabam found in its own study that the hardcore crowd on Facebook is growing.
What should you take away from this influx of studies and reports? Regardless of whether you still dig tending to virtual crops or running a shanty town, many developers--even the "casual" ones--seem all but done with your farms and cities of yore.
What do you think of the numerous reports on the growing hardcore crowd in social games? How do you think this will change the industry in the long run? Sound off in the comments. Add Comment
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